NEW YORK No doubt the collapsing housing market has played a huge role in the downturn of real estate classified advertising. For the third quarter, the Newspaper Association of America reported that real estate ad revenue plummeted 24.4% to $1 billion compared to the same period a year ago.
But for those who think this is all cyclical — the housing market will bounce back at some point and so too will print ad dollars — a new report from Borrell Associates suggests that once the spending flows again, it’s going to the Internet.
The firm forecasted that in three years, agents and brokers will be spending more on online media than on newspaper advertising. By 2012, Borrell anticipates that newspaper real estate ad revenue will hit $3.2 billion while online real estate ad revenue will surpass that at $3.4 billion.
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Filed under: Forecasting, Online Marketing by Carlo
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Learning the basics is very important, because you can’t learn anything else above them. And if you do learn something advanced, you won’t know how to use it properly. That’s why we are giving some tips on how to invest in real estate:
Find an agent with the right experience. An agent whose name appears on a lot of signs on locations or property for sale will know on how to best price and sell your real estate
Make low offers correctly. A low offer to a sales agent may offend him but you need to be upfront on things or concerns about what needs to be repaired or improved in your real estate.
Look for extra opportunities. These are things like a full basement that can be converted into living space, or attic space that can be made into a bedroom or office, or an extra lot that can be split off and sold without reducing the value of the home much.
Filed under: Tips by Robert
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For those with poor credit history and those who cannot outright buy a residential property, the best selection for you would be the lease option. It’s like rent-to-own, but you’re still given the option to either rent or buy the property.
Here are the benefits:
For landlord or investors, the rental that he or she will receive from the tenant will be more upfront.
Another benefit for a landlord or an investor is higher rent.
Higher sales price is also another benefit for the landlord or investor.
In a common or typical rental agreement, the landlord is the one who assumes the maintenance cost of the property.
In a lease option agreement, better tenants are attracted.
Another benefit of a lease option is that the landlord does not have to totally renovate the residential property.
When the property has been sold, the landlord’s responsibilities are lessened
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Filed under: Tips by Robert
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Despite the slowing down of the US real estate market, investors see this as an opportunity for them to do things they wouldn’t have thought of doing when the prices were high. For instance, the Los Angeles real estate firm, CB Richard Ellis just closed a $2.1 billion investment fund. The money will be used to buy properties nationwide.
Through this fund, the firm will be buying both properties that are only in need of minor repairs and those that need more improvements. The latter will fund real estate development.
CB Richard Ellis Investors is an independently operated affiliate of Los Angeles-based CB Richard Ellis Group Inc., the world’s largest real estate brokerage.
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Filed under: Information by Robert
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It’s hard to read the news lately about the real estate in the US. It’s been down for quite a while now and it won’t get any better soon. So in the meantime, what can the real estate do to alleviate this sickness? According to Jennifer Allan, real estate broker, author and consultant, here are tips on making sure that what you sell won’t be sitting on the list forever:
Price is King. Properties must be priced more aggressively than their competition to even be shown, much result in an offer.
Condition is Queen. A home that evokes a negative or even a neutral first impression has little chance of selling.
Accessibility rounds out the top three. If a listing is hard to show, regardless of the reason, it will be passed over.
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Filed under: Tips by Robert
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